THU
Victor Dias
Title
Senior Director of Product
Company
Burger King
Channel/Region
MachineQ
Day of Attendance
THU
vdias@rbi.com
https://www.linkedin.com/in/victor-dias-01672b69/
Company Description
Embracing ‘Burger King 2.0’: self-service kiosks, AI voice in drive-thru, app ordering, delivery platforms, personalized digital experiences. Rolling out digital-first restaurant layouts under ‘Sizzle’ remodels.
Industry
Restaurant
HQ Location
Miami, Florida
# of Sites
~308 employees
Revenue
$1.30B US rev; $10.96B US sales; $27B global
Current Solutions & Services
Extensive use of Comcast Business for all Burger King locations in the US.
Current Opportunities
Working on “BK Assistant,” an AI tool that operates through the in store headset. BK’s hope is to leverage MachineQ use cases including: equipment health, temperature, operational concerns and bathroom supply.
Small Talk Topics
Father to a newborn, just returned to work after family leave. Originally from New York area.
On-Site Updates
Submitted on February 4, 2026 at 9:56 pm by Russ Richardson
Victor and Thibault shared additional information about their top UC cases for IOT. Temperature the shake machines and their broiler are the three things we need to package up for them. They also want us to come again with a unified solution for vision intelligence and the three IOT use cases. Shane from Barnett management is their lead technology board member and said that if he’s not behind something they will not invest in the IT. Shane will be attending tomorrow.