THU
Thibault Roux
Title
Chief Digital Officer
Company
Burger King
Channel/Region
MachineQ
Day of Attendance
THU
https://www.linkedin.com/in/thibaultroux/
Company Description
Embracing ‘Burger King 2.0’: self-service kiosks, AI voice in drive-thru, app ordering, delivery platforms, personalized digital experiences. Rolling out digital-first restaurant layouts under ‘Sizzle’ remodels.
Industry
Restaurant
HQ Location
Miami, Florida
# of Sites
~308 employees
Revenue
$1.30B US rev; $10.96B US sales; $27B global
Current Solutions & Services
Extensive use of Comcast Business for all Burger King locations in the US.
Current Opportunities
Working on “BK Assistant,” an AI tool that operates through the in store headset. BK’s hope is to leverage MachineQ use cases including: equipment health, temperature, operational concerns and bathroom supply.
On-Site Updates
Submitted on February 4, 2026 at 6:34 pm by Russ Richardson
Had a great conversation about partnerships with Thibault. He is interested in sitting down with Russ Richardson and Marybeth to discuss all of the different initiatives. They’re currently looking at. Once to evaluate where there might be some synergies to combine/bundle. He confirmed that he is a big fan and promoter of a company called Solink. Solink is a vision, intelligent solution that machine Q is currently partnering with. Follow up will be for Russ and Marybeth to go meet with Thibault.
Submitted on February 5, 2026 at 1:19 pm by Russ Richardson
I got the skinny on the Del edge compute decision. I think we already knew this, but ultimately the use cases and the ROI with existing use cases today just isn’t there. They got information from Google who is working with McDonald’s that the McDonald’s edge compute push is primarily due to their international play. They don’t have the same needs for the international play and the current used cases that exist for this edge. Computer solution are not valuable enough and don’t move the needle at this point in time.